Brian and Spiro: Second Generation Ownership Team
J. Lee Roy's Dippin Sauce - Three decades of Pride and Tradition
They grew up literally acres from where it all began nearly three decades ago. Their
youth was eannarked by involvement in the community, a close-knit friendship,
contributions throughout Northern California, and a strong relationship through years of
exposure to J. Lee Roy's rich tradition of fine barbeque and dippin' sauce. They
appreciated its flavor, but marveled, in their comer of the world, at how J. Lee Roy's really
was larger-than-life. Hailing from the same locale, their passion for the product was far
more than a casual passing. It was simply an incredible story of rich local tradition.
Like J. Lee Roy's, Spiro Theveos and Brian Addington are home town products. They
grew up on the local little league diamonds and the Oroville Tigers High School varsity
sports fields. They were raised the closest of friends. They appreciated the meaning of
home town pride, respect, and fine local products. Oroville, California became a natural
for them. It provided community values, a personal touch, and a deep appreciation for all
that was good.
It also gave them a great foundation for their appreciation and admiration of J. Lee Roy's
Dippin' Sauce. They were literally raised on its unique taste. They grew to savor its
attention to impeccable and unique flavor. Wherever life, travel, and education took
them, J. Lee Roy's sauce was there for their ride. When their college "care packages"
were dispatched from home, they always included their coveted dippin' sauce. It was
simply a favorite even in their youth. It had become a staple in their life, a connection to
the community, a luxury for which they would always hold deep respect.
Out of this special bond with J. Lee Roy's dippin' sauce came an opportunity in 2008 that
could not be denied.
Spiro Theveos and Brian Addington became the second generation of the J. Lee Roy's
ownership team. It was, indeed, a natural step for both.
They understood everything that made this sauce great. They savored the tradition
created by J. Lee Roy's. They were dedicated to the quality of the product and what it
meant to the tradition of home town simplicity combined with big city taste. Frankly, this
duo was the right combination to take an extraordinarily fine culinary product and
introduce it throughout California and the western states.
What is impressive about this new generation of Northern California entrepreneurs is
their deep understanding of the connection J. Lee Roy's has to the region, state, county,
and community. They are in-tune with what it means to produce more than just a product.
They subscribe to the theory that giving back to their legion of customers is the key to
growth, satisfaction, and success. Small enough to understand value, large enough for the
pursuit of a nationwide presence; Theveos, Addington, and J. Lee Roy's trademark is a
product of robust flavor that has made this dippin' sauce the finest in the Western United
States.
A dream come true? Yes, for Theveos, Addington, and consumers alike. With a vested
interest in its bold, unique taste along with a revolutionary approach to marketing and
distribution, expectations are high that this winning combination will continue to provide
the caliber of simple approach, community involvement, and incredible taste to carry J.
Lee Roy's to the next generation.